Vera Wang Just Launched a New Fragrance Called LOVE; And It’s All About Redefining Romance
Just in time for wedding season (and maybe a little personal glow-up?), Vera Wang—yes, the queen of bridal couture—has dropped a fragrance so deeply personal, she literally named it LOVE.
Launched on ulta.com on May 12, Vera Wang LOVE Eau de Parfum is everything you’d want from a scent born from decades of dressing brides: elegant, mysterious, a little unexpected, and made with actual heart.
“Let’s Talk Love,” Says Vera Wang (and Honestly, Let’s Do That)
While prepping for the Met Gala (no big deal), Vera took a break from gown-making to chat with People about her latest labor of love. And even with a case of laryngitis, she had plenty to say.
“I don’t think anyone has ever, in the history of the planet, done more weddings,” Wang said. “That’s a very unique perspective.”
If anyone knows romance from the inside out, it’s her. But don’t expect pink hearts and frilly fantasy.
“I’m not a frilly woman,” she told People. “I’ve always had that mix of really boyish and yet very fashion forward.”
Translation? LOVE isn’t your average sugary scent.
A Fragrance That Smells Like Sophisticated Love (Not a Cupcake)
Instead of going sweet, LOVE hits you with fresh mandarin and pink pepper up top, then dives into an intoxicating heart of jasmine sambac and Queen of the Night—a rare flower that only blooms after dark (iconic behavior). And yes, it finishes with warm vanilla and creamy amber woods for that soft, skin-close finish.
“It’s romantic, but it’s sleek. It’s sculptural. It’s got an edge—it’s not saccharine,” she said of the fragrance and its vibe.
The Bottle? A Literal Diamond Ring
Not kidding—the perfume bottle is shaped like a solitaire engagement ring, set in a platinum-like base. Wang, who’s been designing jewelry for over 28 years, worked with longtime collaborator Suzanne Dalton to nail the concept. It’s modern, sculptural, and somehow totally wearable art.
“It’s intended to really embody that moment when you receive the ring,” Vera explained.
So Why Now? Because We All Need a Little Love
In an era of messy situationships and social media hot takes on love, Wang believes this launch matters more than ever.
“Given what we’ve all been living through—the uncertainty, the insanity, the pandemic—you learn not to take anything for granted.”
And LOVE isn’t just about romantic love. It’s about family. Friends. Yourself.
“It’s something I was trying to create with this fragrance: to be celebratory, to be optimistic, and to encourage people to embrace love,” Wang said. “In the end, ‘I love you’ is one of the most important things you can say to someone.”
Where to Find It and What It’ll Cost You
Launched: May 12 on Ulta.com
In Stores: May 18 at Ulta Beauty nationwide
Prices:
- 0.3 oz travel spray – $26
- 1.0 oz – $65
- 1.6 oz – $85
So whether you’re dressing up for date night or just feeling like a main character in your own rom-com, Vera Wang LOVE is the spritz you’ll want to reach for.