Stray Kids’ Lee Know Steals the Spotlight, Named New Global Brand Ambassador for Gucci!
Get ready to update your style files, STAYs! In a major power move that’s set to dominate luxury fashion headlines, Stray Kids’ very own Lee Know has officially been appointed as the new Global Brand Ambassador for Gucci! The iconic Italian luxury house made the highly anticipated announcement yesterday, June 30, 2025, cementing Lee Know’s status as a formidable force in both music and high fashion.
This isn’t a surprise to keen-eyed fans and fashion insiders, as Lee Know has been steadily building a strong relationship with Gucci. He previously graced the front row at the Gucci Cruise 2025 show in London and has frequently been spotted donning the brand’s sophisticated pieces at various events and photoshoots. His refined style, unique charisma, and undeniable global appeal make him a natural fit for Gucci’s evolving vision under Creative Director Sabato De Sarno.
Lee Know: From Stage Icon to Global Fashion Muse
Lee Know’s journey from a dynamic dancer and captivating vocalist to a global fashion muse has been nothing short of spectacular. Gucci expressed their excitement, stating they expect Lee Know’s “energy, with his artistry and individuality, to bring new inspiration to the brand.” And honestly, we couldn’t agree more. His ability to blend contemporary coolness with a timeless elegance perfectly aligns with Gucci’s rich heritage and modern direction.
This prestigious role will see Lee Know participating in global campaigns and attending major brand events, undoubtedly bringing his signature flair and commanding presence to the luxury fashion world. His partnership further highlights the immense influence K-Pop idols now wield in shaping global fashion trends.
Beyond the Runway: Stray Kids’ Diverse Brand Power
While Lee Know is now officially serving high fashion with Gucci, it’s a testament to Stray Kids’ collective and individual brand power that their influence extends across various industries, including the beauty sphere. The group, as a whole, has previously been ambassadors for NACIFIC, a popular Korean skincare brand, lending their fresh faces to promote healthy skin routines.
Beyond group endorsements, other members have also carved out significant niches in the beauty and luxury sectors. For example, fellow Stray Kids member Hyunjin is an ambassador for Givenchy Beauty, and Seungmin, an ambassador of Burberry, both showcasing their bold visuals and versatile appeal across makeup and fashion campaigns.
These diverse partnerships underscore how K-Pop’s top acts are not just musical powerhouses but comprehensive global brand ambassadors, flawlessly bridging the worlds of music, fashion, and beauty.
As Stray Kids continues their meteoric rise, conquering charts and stadiums worldwide, Lee Know’s new role with Gucci marks an exciting new chapter, promising an abundance of iconic fashion moments to come. Get ready to see a whole lot more of Lee Know’s “Gucci gaze” everywhere!