Skn To Skn Revolutionizes Pregnancy-Safe Skincare with Expert-Led Formulations

A new era in maternal skincare has arrived with the launch of Skn To Skn, an innovative brand dedicated to providing clinically proven, expert-led solutions for women trying to conceive, pregnant, breastfeeding, and postpartum. This launch directly addresses a significant gap in the beauty market, offering clear, safe, and effective options for hormonally sensitive skin.

Founded by former music industry executive Sara Stokes, Skn To Skn was born out of personal frustration. Stokes experienced firsthand the confusion and lack of suitable products during her own pregnancy, facing contradictory advice and unclear restrictions on common skincare ingredients like retinol and salicylic acid. Her skin, previously unproblematic, became highly sensitive and prone to hormonal acne, highlighting the urgent need for specialized facial skincare beyond just body care like stretch mark creams.

“I started this brand from my own frustrations around the lack of suitable and effective skincare I could safely use during pregnancy,” says Stokes. “The lack of education around pregnancy-safe skincare lit a fire in me.“

Expert Collaboration for Uncompromised Safety and Efficacy

What sets Skn To Skn apart is its rigorous, doctor-led approach. The brand was developed in collaboration with consultant dermatologists and women’s health GPs, ensuring that every ingredient is meticulously selected for both its intended efficacy and its safety for both mother and baby throughout every stage of the journey. This expert-backed formulation eliminates the guesswork for expectant and new mothers navigating complex ingredient lists.

Skn To Skn debuts with a focused initial collection designed to tackle common hormonal skin concerns such as acne, sensitivity, pigmentation, and dryness. The inaugural four products include:

• Balancing Act Gel-to-Oil Cleanser: A gentle yet effective cleanser designed to remove impurities and makeup while hydrating.
• Sleep Cheat Night Cream: A nourishing cream for overnight skin repair.
• Glow & Go Daily Moisturiser: A brightening and hydrating daily moisturizer.
• Mineral SPF30 Multi-Tasking Face Serum: A protective serum offering mineral sun protection.

The brand emphasizes being the “first clinically proven skincare brand created for pregnancy” across all stages of motherhood, from conception to postpartum. Its products are formulated to be free from harmful ingredients often advised against during pregnancy.

Addressing an Underserved Market

The launch of Skn To Skn arrives at a time when the pregnancy-safe skincare market is experiencing steady growth, projected to reach over $1.3 billion in 2025. This growth is fueled by increasing consumer awareness regarding product safety during pregnancy, a rising preference for natural and organic ingredients, and expanding e-commerce accessibility. However, despite this demand, facial skincare options specifically formulated and clearly labeled for this sensitive period have remained scarce.

By prioritizing safety, efficacy, and transparency, Skn To Skn aims to fill this critical market gap, empowering women to maintain their skincare routines with confidence and peace of mind during one of life’s most transformative periods. The brand is currently available exclusively online at Skn To Skn’s website and is set to launch online at Boots on July 4th, with nationwide in-store availability beginning July 7th.