Rhode Unleashes Glazing Mist, Taps Harris Dickinson as First Male Ambassador

Rhode, the acclaimed skincare brand founded by Hailey Rhode Bieber, is set to expand its coveted “glazed skin” line with the launch of its highly anticipated Glazing Mist, priced at $30, on June 24th. In a landmark move reflecting the brand’s commitment to inclusivity and wider appeal, Rhode has also announced acclaimed actor Harris Dickinson as its first-ever male ambassador.

This strategic dual announcement underscores Rhode’s dynamic evolution within the competitive beauty landscape, building on its reputation for minimalist yet effective formulations that deliver a signature dewy complexion.

The Glazing Mist: Rhode’s Latest Innovation for On-the-Go Radiance

Developed to provide instant hydration and a luminous finish, the Glazing Mist is positioned as an essential for maintaining Rhode’s characteristic “glazed donut skin” throughout the day. This superfine spray is designed to refresh and nourish, making it ideal for application over bare skin or makeup.

Formulated with a thoughtful blend of ingredients, the Glazing Mist promises more than just a quick glow. Key components include:

• Ectoin: An amino acid derivative known for its remarkable ability to bind water, ensuring skin remains hydrated even in challenging, dry environments.
• Ceramide Trio: A lipid complex that supports the skin’s natural barrier, promoting a smoother, more moisturized feel.
• Beta-Glucan: A humectant derived from mushrooms, offering both immediate and sustained hydration.
• Magnolia Extract: An antioxidant that helps purify and soothe the skin, contributing to a balanced and calm complexion over time.

As with all Rhode products, the Glazing Mist is vegan, cruelty-free, gluten-free, and fragrance-free, catering to a broad range of skin types, including sensitive skin. It has also been dermatologist- and ophthalmologist-tested, and proudly carries the Seal of Acceptance from the National Eczema Association, reinforcing the brand’s dedication to safety and efficacy.

Harris Dickinson: A New Face for Modern Skincare

The selection of Harris Dickinson as Rhode’s inaugural male ambassador marks a significant step for the brand. Known for his compelling performances in films like Triangle of Sadness and Where the Crawdads Sing, Dickinson brings a fresh, authentic perspective to the skincare conversation. His ambassadorship challenges traditional beauty norms, championing the idea that effective, glowing skin is universal and genderless.

This move aligns with a broader industry trend towards inclusive beauty, recognizing that skincare is not confined by gender boundaries. By featuring a respected male figure, Rhode aims to broaden its reach and reinforce its message of effortless, healthy skin for everyone.

The Glazing Mist will be available exclusively on rhodeskin.com starting June 24th, 12 p.m. ET / 9 a.m. PT. This launch, coupled with the strategic ambassadorship, positions Rhode for continued growth and influence in the global beauty market.