Paris Hilton Is Launching a Skincare Line: Because Obviously, She’s Been Aging in Reverse
Paris Hilton is finally letting us in on the secret to her ageless glow. The pop culture queen and business mogul just announced her very own skincare line, Parívie, launching May 7, 2025. And if anyone knows how to keep their skin looking flawless, it’s Paris.
The Paris Hilton Glow, Bottled
The 44-year-old reality TV icon and entrepreneur took to Instagram to reveal Parívie, her new skincare brand set to launch on May 7. The beauty company joins Hilton’s namesake fragrances, cookware, fashion, and home goods with Walmart.
Paris has been teasing her love for skincare for years, always crediting her youthful appearance to a dedicated routine (and, you know, avoiding the sun like it’s her ex’s texts). Now, she’s turning that knowledge into a full-blown beauty brand under 11:11 Beauty, a new venture she co-founded with Guthy-Renker—aka the company behind every iconic infomercial skincare line (hi, Proactiv).
According to Paris, Parívie is all about “high-tech, high-performance skincare that actually works.” So, yeah, expect science-backed ingredients, luxury vibes, and products designed to keep your skin as snatched as her Y2K wardrobe.
No Botox, Just Good Skincare?
If you’ve ever wondered how Paris still looks like she’s stuck in 2006, she swears it’s all-natural—no fillers, no Botox, just years of dedicated skincare.
“I’ve never done any Botox, injectables, no surgery, nothing,” Hilton said in an interview with Page Six.
Instead, she credits her “Sliving Spa” (yes, that’s what she calls her at-home beauty setup) and a strict skincare routine passed down from her mom.
A New Beauty Empire in the Making?
This isn’t Paris’ first skincare rodeo. Back in 2018, she launched ProD.N.A., a line that focused on anti-aging and natural ingredients. But this time? She’s leveling up. With Guthy-Renker backing the brand and Paris’ name attached, Parívie is already set to be major.
While she hasn’t dropped the full product lineup yet, one thing’s for sure—if Paris Hilton is putting her name on it, expect luxury, glow-enhancing magic, and a little bit of early-2000s nostalgia wrapped in a pink bottle.
Mark your calendars for May 7, 2025, because we’re all about to slive our way to perfect skin.