Nara Smith Reveals Hair Journey, Fronts Vegamour GRO+ Campaign

Social media sensation and model Nara Smith, known for her soothing voiceovers and “from scratch” kitchen creations, is stepping into a deeply personal new role. She has officially launched her campaign with Vegamour, becoming the face of their GRO+ Advanced Supplements. This partnership, announced yesterday, July 15, 2025, resonates powerfully, as Smith openly shares her own “emotional” hair journey tied to advanced eczema.

Vegamour, a leading biotech hair wellness brand, is celebrated for its commitment to clean, vegan, and effective hair care. Nara Smith’s authentic approach to wellness and beauty, which includes a history of using Vegamour’s GRO Serum, aligns perfectly with the brand’s philosophy, creating a truly genuine and impactful collaboration.

From Eczema Struggles to Natural Hair Confidence

Nara Smith has been notably candid about her hair journey, deeply impacted by advanced eczema affecting both her scalp and body. In a candid TikTok video, she revealed that due to the demanding upkeep required by her condition, she hadn’t worn her hair naturally curly for over two years, ultimately opting to “cut it all off and wear it straight.”

This personal battle makes her new campaign with Vegamour especially meaningful. For the first time in a major campaign, Smith is showcasing her natural texture (with extensions), a decision made possible by her scalp’s improved health.

“That may seem small, but for someone who’s struggled with eczema and sensitivity for so long, it’s a huge win,” Smith shared in an exclusive interview.

Her journey, marked by eczema, postpartum shifts, and breakage, has taught her patience and gentleness in hair care, leading her to “truly love its softness, its versatility, and the strength it’s come back with.“

@naraazizasmith
hair can be such an emotional thing for me. After dealing with severe eczema for almost three years I never thought I’d make it out the other end 🥺 #fypシ #marriage #hairtransformation #hair
♬ Debussy Arabesque – Isabelle Perrin

GRO+ Advanced Supplements: A Holistic Approach to Hair Health

The GRO+ Advanced Supplements system reflects Vegamour’s latest breakthrough, designed to tackle the multifaceted root causes of hair loss and thinning from within. This daily regimen, composed of a botanical DHT-blocking capsule and a nutrient-rich vitamin softgel, targets often-overlooked biological factors like hormonal imbalances, inflammation, oxidative stress, and scalp aging.

Smith’s personal philosophy, where “internal health impacts your hair,” directly mirrors Vegamour’s holistic approach.

“For me, it’s about creating a routine that supports my hair over time, and Vegamour really aligned with that philosophy,” she stated, adding that “nothing feels like a compromise.“

In a 120-day clinical trial conducted by Zurko Research, the GRO+ Advanced Supplements demonstrated impressive results:

Users saw up to a 91% reduction in shedding.
Achieved an 89% improvement in hair density.
100% reported hair that looked and felt healthier by the study’s conclusion.
Participants noticed a difference in hair shaft thickness within the first month.

Key ingredients include a powerful blend of saw palmetto, pumpkin seed, reishi, and turmeric, alongside essential vitamins such as A, C, D, E, B12, zinc, selenium, and biotin. These plant-powered, drug-free ingredients work synergistically for comprehensive internal support.

@vegamour
@Nara Smith x Vegamour 🌱 the breakthrough your hair has been waiting for. Coming tomorrow, 7/15 Shop it early today only exclusively in the @sephora app
♬ original sound – VEGAMOUR

A Collaborative Campaign: An Extension of Nara’s World

The campaign itself is a testament to genuine collaboration. The opening shot, featuring the supplements on a kitchen island, pays homage to Smith’s iconic cooking TikToks and soothing voiceovers.

“It was such a full-circle moment. I loved that Vegamour leaned into who I am and made the campaign feel like an extension of my world, not just a product plug,” Smith revealed.

She had significant input on wardrobe, mood, and even specific shots, bringing her personal glam team to ensure an honest and authentic portrayal.

As Vegamour continues to lead in the hair wellness space, partnering with authentic and influential figures like Nara Smith solidifies its position, inspiring a new wave of consumers to embrace proactive hair health with confidence and understanding.