Meghan Markle Just Posted a Glowy Makeup-Free Selfie; and Yep, It’s for Her New Brand ‘As Ever’
Meghan Markle is back on the ‘gram (well, kind of), and she’s keeping things super real—and super glowy.
The Duchess of Sussex low-key broke the internet with a makeup-free black-and-white selfie, showing off her freckles, brushed-back hair, and that effortlessly chic Cali-cool energy we all secretly want. And no, this wasn’t just a casual drop—she’s promoting her new lifestyle brand, ‘As Ever’, and we are officially intrigued.
Barefaced and Beautiful
The photo, taken by photographer Jake Rosenberg, was shared on Instagram with the caption:
“Always a beautiful day shooting with @meghan @aseverofficial.”
It’s a vibe. Meghan’s glowing skin and breezy button-down shirt say “I woke up like this,” but in a sustainable, consciously curated kind of way.
Wait—What Is ‘As Ever’?
If you missed it (because, same), ‘As Ever’ is Meghan’s just-launched lifestyle brand, and let’s just say it’s selling fast. We’re talking flower sprinkles, hibiscus tea, crepe mix, and artisanal honey—all of which sold out within an hour of the site going live.
No Makeup, No Problem
Meghan’s whole vibe lately? Barefaced and real. In another recent video, she showed off her natural skin again—this time to gush about a Billie Eilish hoodie she was gifting to a teen affected by the L.A. fires. Yes, she’s got that Duchess energy, but she’s also just… cool aunt energy now too.
And let’s be honest: seeing Meghan this unfiltered and radiant makes ‘As Ever’ feel less like a brand and more like a mood.
The Takeaway? Effortless Is In.
From her dewy, no-makeup glow to her sold-out lifestyle drop, Meghan’s proving that authenticity is the new luxury. ‘As Ever’ might still be in its early days, but if the buzz around her selfie is any clue, this brand is about to be everywhere.