Lancôme’s Juicy Tubes Are Back: Y2K Nostalgia + A Star-Studded Campaign You’ll Want All Over Your Lips

Grab your butterfly clips, bedazzled flip phone, and your Juicy Couture tracksuit — because Lancôme just threw us straight back to the early 2000s with its latest Juicy Tubes campaign.

If you were alive during peak Y2K, you remember Juicy Tubes: those deliciously glossy lip tubes that made every It Girl’s makeup bag sparkle. Well, they’re back — and this time, they’re wrapped in a glittering nostalgia-packed campaign that’s as Instagrammable as it is irresistible.

What’s the Hype? A Gloss That Defines a Generation

First launched in 2000, Lancôme Juicy Tubes quickly became a cultural beauty obsession. We’re talking about the gloss that ruled middle school bathrooms, red carpets, and teen magazines alike. At one point, Lancôme was selling 20 tubes per minute in the U.S. — no big deal.

Fast-forward 25 years, and Juicy Tubes are getting the glow-up they deserve, while staying true to everything we loved:

• Ultra-glossy shine
• Yummy fruity scents
• That iconic squeezy tube

The Juicy Kissing Web: Who’s in the Campaign?

Here’s where it gets extra juicy. Lancôme didn’t just bring back the gloss — they brought back the stars we obsessed over during the Y2K era:

• Paris Hilton (in rhinestones, obviously), saying, “It’s 2002 again.”
• Hilary Duff reuniting with Lizzie McGuire for the ultimate throwback moment.
• Ed Westwick channeling Chuck Bass (Gossip Girl fans, rise!).
• Chad Michael Murray reminiscing about A Cinderella Story (yes, the rainy kiss scene).
• Kelly Rowland and Rachel Bilson, adding major 2000s cool-girl vibes.

The campaign is called The Juicy Kissing Web, and it’s basically a love letter to every moment we miss about the early 2000s.

The Shades: What’s in the New Juicy Tubes Collection?

The relaunched collection features eight shimmery shades, including:

• A classic, crystal-clear gloss
• Sheer pinks and peaches
• Dazzling shimmer tones perfect for layering

Each gloss is $25 and promises the same hydrating, high-shine formula you remember — but with a fresh twist for today’s beauty lovers.

Whether you’re a millennial longing for your middle school makeup days or a Gen Z beauty lover discovering these for the first time, Lancôme is here to make your lips shine like it’s 2002.