KATSEYE Is Glossier’s Newest Girl Group Ambassadors; And They’re Serving Serious Summer Lip Goals
Glossier has always been about effortless cool-girl beauty, and now they’ve found the perfect faces to match that energy. Meet their latest campaign stars: KATSEYE, the rising global girl group born from HYBE and Geffen’s The Debut: Dream Academy.
These six rising icons are fronting the brand’s newest launch, Lip Glaze, and they’re bringing all the sparkle, sisterhood, and international glam you’d expect from a group with worldwide buzz.
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The Glossier x KATSEYE Moment Is Giving Glow, Gloss, and Global Energy
In their debut beauty campaign, KATSEYE channels the ultimate Gen Z dream: glossy lips, fresh-faced confidence, and that just-right summer energy. Each member rocks a different shade of the new Lip Glaze, a cooling, creamy lip oil that adds a sheer wash of color with high-shine hydration (sans stickiness—thank God).
Whether it’s a soft peach, juicy berry, or glowy nude, the girls are showing us how to wear it our way.
“The product idea really represents the joy and the beauty that this incredible group of women represents,” Kyle Leahy, Glossier Chief Executive Officer, said of the collab. “I think the alignment of our brand and this incredible product and this incredible group is very powerful.”
Lip Glaze = Your New Summer Obsession
Not only is this Glossier’s newest launch, but it’s already shaping up to be the lip product of the season. Here’s why:
- Gloss meets balm texture that actually feels good
- 12-hour hydration thanks to nourishing ingredients
- A range of universally flattering shades
- And did we mention that cooling effect? Perfect for heatwave touch-ups
You can swipe it on bare lips or layer it over your fave lip color for a custom glazed finish—aka the ultimate “lazy but cute” summer lip.
Where to Grab It (Before the KATSEYE Effect Hits)
🗓️ Available May 20
💰 $22
🛒 At Glossier.com and Sephora
With this Glossier x KATSEYE moment, it’s not just a lip launch—it’s a mood. A vibe. A global glow-up. And we are so here for it.