Jisoo Shines in Dior Backstage Campaign, Celebrating Individuality and Glow

Blackpink’s Jisoo is back in her beauty girl era—and this time, it’s for Dior’s latest Backstage campaign, where she stars alongside fellow It-girls Jenna Ortega and Anya Taylor-Joy. If you thought backstage glam couldn’t get any cooler, think again.

The campaign just dropped, and it’s giving: fresh-faced, flawless, and completely fabulous.

A Beauty Lineup That Delivers and Then Some

Shot by Drew Vickers and creatively directed by Les Torso, the campaign is all about authenticity and glow. It’s meant to capture that unfiltered, magic-hour energy you feel backstage before a major runway—or, in our case, before brunch with the girls.

“Each of them highlighted their personality and their vision of glow by playing with the products in their own way, instinctively, however they wanted,” Peter Philips, Creative & Image Director of Dior Makeup, said in an interview. “They are very different and yet they created a perfect synergy, embodying the free and multifaceted spirit of Dior Backstage.“

Jisoo? She’s rocking Dior’s new Lip Glow Butter in 101 Glazed Pink, and honestly, her lips look so hydrated it should come with a trigger warning. The lip treatment is packed with ceramides and peptides, aka your skin’s new BFFs, and it gives that “I drink 2L of water a day and never stress” kind of glow.

Glow Up with the Rosy Glow Stick

Another new fave? Dior’s Rosy Glow Stick, a pH-reactive blush stick that adapts to your skin tone for a custom flush. Translation: it’s your skin, but glowier. Pair it with the Lip Glow Butter, and you’re basically walking soft-focus lighting.

It’s also worth noting—this is the first time Dior has brought Jisoo, Jenna, and Anya together in a single campaign. And the energy? Impeccable. Jisoo’s playful elegance, Anya’s edgy cool, and Jenna’s Gen Z glam—it’s the kind of mix that makes you want to rehaul your makeup bag immediately.

Forever Dior’s Darling

Of course, this isn’t Jisoo’s first rodeo with Dior. She’s been a global ambassador since 2021 and continues to be a front-row fixture at the house’s fashion shows. With this new Backstage campaign, she’s not just wearing Dior—she is Dior.

And if the goal was to make us want to buy an entire dewy-glow routine immediately… consider it done.