TWICE’s Jihyo Shines in Netflix’s KPop Demon Hunters + Joins Pond’s as Skincare Ambassador
TWICE’s charismatic leader Jihyo is making headlines — not just for her music, but for her latest venture into animation.
In Netflix’s upcoming animated musical KPop Demon Hunters (dropping June 20, 2025), Jihyo teams up with fellow TWICE members Jeongyeon and Chaeyoung to deliver two powerhouse songs: “How It’s Done” and “Takedown.” The film follows a girl group living a double life as demon hunters, blending fantasy, fashion, and fierce girl power — and Jihyo’s vocals help bring it all to life.
But while she’s slaying demons on screen, Jihyo’s also slaying a major new role in the skincare world.
Jihyo Is the New Face of Pond’s UV Miracle Sunscreen
In May 2025, Jihyo was officially announced as the brand ambassador for Pond’s UV Miracle Sunscreen, marking a fresh chapter in her beauty journey.
Why does this matter? Pond’s UV Miracle isn’t just any sunscreen — it’s packed with:
- SPF 50+ PA++++ for maximum sun protection
- Five UV filters to block UVA/UVB rays
- Hya-Ceramide™ to hydrate and repair the skin barrier
- A lightweight, non-greasy texture perfect for everyday use
With Jihyo fronting the campaign, Pond’s is leaning into a message of accessible skincare that works — helping fans achieve a K-pop-level glow without breaking the bank.
A Look Back: Jihyo’s Past Beauty Brand Collaborations
Before Pond’s, Jihyo had already built a reputation as a beauty trendsetter through high-profile brand deals, including:
Milk Touch (2024–2025)
Jihyo served as the muse for Korean beauty brand Milk Touch, known for its gentle, natural skincare formulas. She appeared in pop-up events, ads, and product showcases, promoting a soft, natural look that resonated with her image.
The Body Shop (2021)
Jihyo joined The Body Shop’s “Sharing Campaign,” aligning herself with ethical, sustainable beauty practices — and proving she’s not just about glam, but about purpose too.
Estée Lauder (2020)
Jihyo, alongside all Twice members, starred in campaigns for Estée Lauder’s Double Wear Cool Vanilla foundation, showcasing a flawless complexion that positioned her alongside global luxury beauty icons.
What’s Next for Twice?
Alongside beauty campaigns, Twice is set for a packed year:
- Netflix drop: KPop Demon Hunters debuts June 20, 2025.
- Album release: TWICE’s fourth Korean studio album, This Is For, drops July 11, 2025.
- Global stage: After a buzzy April performance with Coldplay in Seoul, TWICE is preparing for their sixth world tour later this year.
Translation? You’ll be seeing a lot more of Twice — both in your Netflix queue and your skincare shelf.