After Gucci & Laneige Partnership BTS’ Jin Acts Hilarious Ottogi ‘Jin Ramen’ Ad Campaign
BTS member Jin, also known as Kim Seokjin, has taken the internet by storm with his latest ad campaign for Ottogi’s Jin Ramen. The commercial, inspired by classic K-drama tropes, features Jin in a comedic love story where his affection is directed not at a person, but at a bowl of ramen. Fans are delighted by the playful narrative and Jin’s charming performance, which has quickly gone viral. Additionally, Jin’s partnership with Gucci and Laneige has further solidified his status as a global icon, showcasing his influence in both fashion and beauty.
Key Takeaways
- Jin stars in a K-drama-inspired ad for Jin Ramen, showcasing his comedic acting skills.
- The ad features a humorous twist where Jin’s love interest is the ramen itself.
- Fans are sharing their reactions on social media, praising the ad’s creativity and Jin’s performance.
- Jin’s face will appear on Jin Ramen packaging worldwide, along with exclusive collectible stickers.
A Comedic Love Story
The ad, titled “Jinjja Love Jin Ramen” (meaning “Real Love” in Korean), opens with Jin walking in the rain, reminiscent of romantic K-drama scenes. He appears to be longing for someone, only to reveal that his true love is the savory broth of Jin Ramen. The ad captures the essence of a romantic drama, filled with dramatic glances and heartfelt moments, but with a humorous twist that has fans laughing.
In one memorable scene, Jin gazes longingly at a river of ramen, expressing his feelings with lines like, “I really miss you. I see you everywhere. I can’t take it anymore.” This playful narrative has resonated with fans, who have taken to social media to share their delight and humor regarding the ad.
In September 2024, Jin also became the first ever male ambassador of Laneige:
If that’s not enough also checkout Jin’s latest Gucci campaign:
Fans React with Laughter
The response from fans, known as ARMYs, has been overwhelmingly positive. Many have taken to platforms like Twitter and Instagram to express their amusement and admiration for Jin’s performance. Some notable reactions include:
- “Jin becoming the ambassador of ‘Jin Ramen’ will forever be one of the most iconic things he has ever done!”
- “From proposing to a tuna fish to falling in love with ramen, Jin is the epitome of unexpected romance!”
- “This ad is so Jin-coded! It’s chaotic and dramatic, just like him!”
Fans have also humorously noted the contrast between Jin’s romantic roles in the past and his current love interest being a bowl of ramen. The ad has sparked a wave of memes and jokes, further solidifying its viral status.
Global Campaign Launch
Starting this month, Jin’s face will be featured on Jin Ramen packaging worldwide, including both Mild and Spicy flavors. Collectors can look forward to exclusive multipacks that come with one of four stickers featuring Jin’s handwriting and his adorable character, Wootteo. This marketing strategy aims to enhance Jin Ramen’s appeal and connect with fans globally.
The campaign video is available on various social media platforms, including YouTube, Instagram, and TikTok, allowing fans to engage with the content easily. The ad’s success follows a positive reception at the 2025 Winter Fancy Food Show, where the new packaging was first introduced.
Conclusion
Jin’s foray into the world of advertising with Jin Ramen has not only showcased his acting talents but also his ability to connect with fans through humor and charm. As the campaign continues to gain traction, it is clear that Jin’s unique approach to promoting ramen has left a lasting impression on fans and food lovers alike. With the combination of K-drama aesthetics and comedic storytelling, Jin Ramen’s campaign is set to be a memorable one in the world of advertising.
Sources
- BTS Jin Steals Hearts In Kdrama-Inspired Jin Ramen Ad; ARMYs Say ‘Actor Kim Seokjin, We’re In Tears…’, Jagran English.
- BTS’ Jin stars in a ramen-filled love story for Jin Ramen, CW33.com.
- OTOKI Unveils ‘Jin Ramen Campaign’ Video Featuring BTS’ Jin, Launching Global Campaign, PR Newswire.
- “Our rivals are tuna and ramen”- Hilarious reactions erupt as BTS’ Jin introduces his true love with a twist in latest Jin Ramen ad, Sportskeeda.