La línea de cuidado capilar de Beyoncé acaba de llegar a Ulta; así que sí, estás a punto de tener un pelo de reina
Stop what you’re doing. Beyoncé just made your next hair day iconic. Her buzzy haircare brand, Cécred (say it like “sacred” but with a little French kiss), officially dropped at Ulta Beauty, and our wallets are already shaking.
You heard that right—Cécred is now lining the shelves of over 1,400 Ulta stores nationwide. Whether you’re a co-wash queen, a heat-styling junkie, or just someone who wants to smell like a Beyoncé-backed goddess, there’s something in this line with your name on it.
So What’s the Vibe?
Think: luxe hydration, deep healing, and a touch of hair sorcery. The collection features everything from Hydrating Shampoo and Rich Conditioner to the now-cult favorite Fermented Rice & Rose Protein Ritual, which honestly sounds like something you’d find in a spa on another planet (a planet where your edges are thriving and breakage doesn’t exist).
Even better? It’s all about celebrating hair in all its textures and moods—whether you’re rocking curls, coils, waves, or straightened strands. Cécred isn’t just haircare, it’s hair ritual, darling.
Oh, and There’s a Launch Video—Because Beyoncé
In true Yoncé fashion, she dropped a glam promo vid where she’s seen applying the Nourishing Hair Oil (retailing at $44, btw—worth it). Then she hands it to her mom, Tina Knowles, and the rest of the Cécred crew like it’s a golden torch of follicle greatness. We swooned.
Cue dramatic music and a pan to the product hitting Ulta shelves like it’s the grand finale of a concert. Honestly, if Cécred doesn’t get its own halftime show soon, we riot.
Why This Is Kind of a Big Deal
This marks Ulta’s largest exclusive hair brand launch in its history. Yes, history. Ulta’s CEO, Kecia Steelman, said it’s going to be front and center with custom displays and everything. Translation: Cécred is not playing.
And let’s be real, walking into Ulta for “just one thing” and walking out with a Cécred haul? It’s practically a rite of passage now.
Where to Get It
Catch Cécred in-store or online at Ulta Beauty. Whether you’re restocking your holy grails or curious about Beyoncé’s hair secrets, now’s the time to glow up your strands.