Formula 1 Heiress Petra Ecclestone Unveils Cozy-Chic Crickle Daisy Brand at Cosmoprof Las Vegas

Las Vegas is buzzing with beauty innovation this week as Petra Ecclestone, the entrepreneur and daughter of Formula 1 titan Bernie Ecclestone, officially presents her burgeoning beauty brand, Crickle Daisy, at the prestigious Cosmoprof North America trade show. The event, which kicked off today at the Mandalay Bay Convention Center and runs until July 17, serves as a pivotal platform for Ecclestone to showcase her unique vision to the global beauty industry.

Launched in 2024, Crickle Daisy embodies a philosophy centered on comfort, indulgence, and delightful self-care. Inspired by the cozy warmth of “pies, cakes, and marshmallows,” the brand offers a curated range of beauty products designed for both adults and children, alongside luxurious bamboo cotton pajamas.

Crickle Daisy: Where Comfort Meets Clean Beauty

Petra Ecclestone’s motivation for creating Crickle Daisy stems from a deeply personal place, as revealed in a recent WWD report.

“I’ve found a new love of putting on pajamas and getting ready for bed, enjoying that alone time,” she shared.

This passion translates directly into the brand’s ethos of making everyday self-care moments “bright and dreamy.”

The beauty line itself is formulated to be “clean, safe and good for your skin.” Ecclestone specifically had children in mind from the outset, spurred by her own daughter using her adult face creams. “Children care so much about the packaging and what things actually look like, so I wanted to create something that had a nice smell to it, and that looked aesthetically pleasing, rather than really boring and safe,” she explained.

Crickle Daisy’s product offerings include charmingly named items such as the Strawberry Shortcake Lip Treat, Sweet Dreams Pillow Mist, Bubblegum Scented Bloom Baby Bloom Powder Brush, and the All Night Long Lip Treat Mask. These are complemented by a range of loungewear designed for ultimate comfort and style.

Strategic Showcase at Cosmoprof North America

Cosmoprof North America is recognized as the leading B2B beauty trade show in the Americas, serving as a premier launching pad for new beauty brands and a vital networking hub for the global beauty industry. For Crickle Daisy, being present at such a high-profile event is crucial for expanding its reach and establishing key partnerships within the competitive beauty landscape.

Petra Ecclestone’s entrepreneurial journey with Crickle Daisy reflects her desire to carve out her own path and inspire her children. “I just bored not being creative,” she stated, emphasizing her drive to build something meaningful.

As Cosmoprof North America unfolds this week, Crickle Daisy stands poised to capture the attention of buyers, distributors, and beauty enthusiasts, bringing its unique blend of sweet indulgence and clean formulations to a wider audience.