FaceGym Flexes Global Ambitions with Major Investment from India’s Reliance Retail Ventures
The world of beauty and wellness just got a significant shake-up! FaceGym, the pioneering UK-based “facial fitness” brand, has secured a strategic minority investment from Reliance Retail Ventures Limited (RRVL), India’s largest retailer. Announced yesterday, July 4, 2025, this landmark partnership is set to power FaceGym’s ambitious global expansion, with a formidable entry into the booming Indian market.
FaceGym, founded in 2014 by former beauty columnist Inge Theron, has revolutionized the beauty space by treating facial muscles like those in the body – with workouts. Its unique approach combines non-invasive facial exercises, signature massage techniques, cutting-edge tools, and high-performance skincare to sculpt, lift, and tone, promising instant, visible results without needles or downtime.
With 15 studios already operating in key cities like London, New York, Los Angeles, and Sydney, FaceGym has cultivated a loyal following and carved out a new niche at the intersection of beauty, wellness, and fitness.
Forging a Path to India: A Strategic Synergy
The undisclosed investment from Reliance Retail Ventures, the powerhouse behind India’s premium beauty retail platform Tira, marks a pivotal moment for FaceGym. Over the next five years, Reliance Retail’s robust omnichannel infrastructure and deep market insights will spearhead FaceGym’s foray into India, with plans to establish 25 new locations across major Indian cities. These will include a mix of standalone studios and curated “FaceGym” spaces within select Tira stores.
“This partnership with a leading conglomerate like Reliance will be a catalyst for our global expansion by establishing our presence in the dynamic Indian market,” stated Angelo Castello, CEO of FaceGym.
Inge Theron, Founder of FaceGym, echoed the sentiment, adding:
“I could not have dreamed of a better partner and look forward to taking India by storm! I am certain FaceGym will prove a huge success in the Indian market.“
Beyond Borders: Fueling Global Growth
This strategic collaboration extends beyond India. FaceGym also plans to roll out a new franchising model, beginning in the UK, to accelerate its footprint expansion in both its domestic markets and internationally. This move is designed to bring FaceGym’s unique “workout for the face” concept to even more consumers worldwide.
Bhakti Modi, Co-founder and CEO of Tira, emphasized the strategic alignment:
“FaceGym sits at the unique intersection of beauty, wellness, and fitness – creating a category of its own. This aligns perfectly with the discerning beauty consumer in India who is experience-oriented, and increasingly drawn to science-backed, innovative concepts. We welcome FaceGym to our portfolio and to India, and are excited to unlock its immense growth potential in this dynamic market."
As the global beauty landscape continues to evolve, FaceGym’s partnership with Reliance Retail Ventures signals a new era of expansion for innovative wellness concepts, poised to redefine how consumers approach facial care around the world.