ATEEZ Dominates U.S. Charts: “GOLDEN HOUR : Part.3” Nabs Biggest K-Pop Sales Week of 2025!
ATINY, make some noise! K-Pop powerhouses ATEEZ have just dropped a bombshell on the U.S. music scene, achieving the biggest U.S. sales week of any K-Pop act in 2025 with their latest album, “GOLDEN HOUR : Part.3.” The electrifying new release debuted at an impressive No. 2 on the Billboard 200 chart, solidifying ATEEZ’s position as global trailblazers.
This isn’t just another chart entry; it’s a testament to the group’s explosive growth and the unwavering dedication of their fanbase. “GOLDEN HOUR : Part.3” reportedly moved 105,000 equivalent album units in its first week, a monumental figure driven primarily by pure album sales. This incredible performance marks their seventh entry into the Billboard 200’s Top 7, and their sixth time landing in the Top 3 – a truly remarkable feat for any artist, let alone a K-Pop group.
The Golden Era Continues: Breaking Records & Building Empires
“GOLDEN HOUR : Part.3” follows the massive success of its predecessors, including “THE WORLD EP.FIN : WILL,” which snatched a No. 1 on the Billboard 200 late last year. ATEEZ has consistently pushed boundaries with their fierce concepts, intricate choreography, and captivating storytelling, resonating deeply with fans across the globe. This latest achievement simply underscores that their “Golden Hour” is far from over; it’s just getting brighter.
Their dynamic stages and undeniable presence have propelled them to headlining major festivals and selling out arenas worldwide, proving that their live performances are as impactful as their studio releases. This continued momentum on such a prominent chart like the Billboard 200 is a clear indicator of their expanding influence in the highly competitive Western market.
Beyond the Charts: ATEEZ’s Global Brand Power
While their musical achievements are making headlines, ATEEZ’s impact extends far beyond the stage. The group has also become a sought-after presence in the brand world, flexing their global appeal in various industries.
You might have seen their radiant faces gracing campaigns for NACIFIC, a beloved Korean skincare brand, where their endorsement highlighted the importance of a healthy glow – because even fierce performers need flawless skin, right?
Beyond skincare, individual members have also made significant strides in the fashion realm. For example, Hongjoong has been a notable ambassador for Balmain, showcasing his bold style. Similarly, Seonghwa has stepped into the luxury fashion scene as an ambassador for Isabel Marant, bringing his unique charisma to their campaigns.
The group has also partnered with brands like Mernel (another skincare brand), Adidas (via ABC-MART for their Climacool collection), and even collaborated with Poshmark, showing their versatile appeal.
As ATEEZ continues their journey, shattering records and captivating audiences with every move, their growing portfolio of brand partnerships only further solidifies their status as true global icons. Keep your eyes peeled – whether it’s on Billboard charts or glossy magazine spreads, ATEEZ is everywhere!