Stray Kids’ Seungmin Steps Into Burberry Spotlight, Proving SKZ’s Global Takeover Extends Beyond Music
Get ready for some major fashion moments, STAYs! Stray Kids’ very own Seungmin has officially joined the esteemed Burberry family as their newest brand ambassador, marking yet another incredible milestone in the group’s meteoric rise. This isn’t just about a pretty face (though he’s certainly got one!); it’s about Seungmin’s undeniable charisma and unique blend of classic elegance and modern edge perfectly aligning with the iconic British luxury house.
Burberry formally announced the partnership, dropping stunning visuals of Seungmin effortlessly rocking their signature trench coats and chic checkered pieces. The brand gushed about Seungmin’s “authenticity, creativity, and innovative attitude,” noting how he “breaks boundaries in both music and fashion.”
Honestly, we couldn’t agree more! This is a match made in fashion heaven, promising a whole lot more iconic looks from our fave vocalist.
From K-Beauty Glow-Up to High Fashion Powerhouse
While Seungmin’s fresh face is now front-and-center for Burberry, it’s worth remembering that this isn’t Stray Kids’ first rodeo in the world of brand partnerships. Before dominating luxury fashion runways, Seungmin — along with the rest of the Stray Kids members — was previously a beloved ambassador for NACIFIC, a popular K-beauty skincare brand.
During their NACIFIC era, the group brought their youthful, vibrant energy to promote a range of skincare essentials, subtly reminding us all that a clear complexion is the best foundation for any look (even a high-fashion one!).

Their collaboration showcased their versatility, proving they could captivate audiences whether performing on stage or advocating for healthy, glowing skin. It just goes to show, whether they’re serving vocals or serving looks, Stray Kids knows how to leave a lasting impression.
Why Seungmin’s Burberry Era Is Your Next Obsession
This isn’t just a personal win for Seungmin; it’s a huge statement about K-Pop’s undeniable influence in the global luxury market. With his warm vocals and self-assured style, Seungmin embodies that perfect blend of approachable charm and aspirational chic that Burberry is clearly gravitating towards. We’re talking about a star who can seamlessly transition from belting out a power ballad to gracing magazine covers in haute couture, making it all look utterly effortless.
His new role with Burberry, especially after featuring in their recent “Burberry Festival” campaign, cements his status as a legitimate fashion icon. So, get ready to see Seungmin bringing that signature SKZ flair to the world of classic British luxury. Your Pinterest boards are about to get a whole lot more stylish!